About me:

I have over 10 years of experience in communications and development for both start-ups and non-profit organizations. Currently an independent social media consultant and writer, I provide friendly, integrated social media strategy, content creation, and digital communications services to clients.

I'm experienced with a range of social media services: everything from helping your company with figuring out which platforms to target, to social media strategy; to social media monitoring; to crisis planning; to in-company workshops and content creation. I've worked with all sorts of clients in and around Vancouver and Ottawa, including universities, start-ups, online shops, non-profit agencies, websites and small businesses - email me at channing(dot)s(dot)rodman@gmail.com and we can chat through what works for you!

Every so often, I do public speaking or workshops. Some of the themes I'm interested in include: how to get people to change their behaviour both on and offline; and how digital can better support well-being. I have lectured at Simon Fraser University about online games, and how companies are using them to engage millions of users in serious behavioural change, and I've taught advanced workshops on social media strategy, most recently for International Association of Business Communicators.

I have several side projects on the go at any time: right now I'm writing about the Titanic and planning a podcast about humans and work. I am a McGill graduate, I love libraries and currently, I'm living in Ottawa. 

 

 

Services

I’m a social media strategist and communications consultant. Let’s work together!

Here are just a few of the services I provide:

Social media expertise: I write social media strategy that works. I'll help you understand which platforms to focus on; how to create content your audiences will love; and which key metrics to track. An experienced community manager, I can run your social media channels, as well as train your staff to manage content with ease. I've helped Olympic sponsors create appealing Facebook apps, and non-profits to implement successful campaigns that netted $2 million in funding. And yes, I can teach your grumpiest executive to tweet.

Content and communications support: I specialize in creating compelling marketing and communications materials. I produce engaging content for websites, blogs and social media feeds; and I'm experienced at blogger relations. Currently, I manage blog content for several BC-based companies and non-profits, and deliver regular posts on themes like parenting, food, health, and lifestyle. What's more, my tech skills help translate your needs to web developers: I've written wireframes for internal builds, and help developers and clients understand each other's needs.

Big picture strategy: I offer targeted communications planning support such as drafting key messages, tactics, timelines and content. An experienced project manager, I manage budgets and timelines, as well as liaising between clients and service providers. I also offer metrics and monitoring counsel so that you can understand what impact your work has online - this includes website audits, delivering regular monitoring reports, and suggesting the perfect tracking tools for your team. I've managed complex development projects for clients ranging from Montreal-based sharing economy start-ups to some of British Columbia's biggest crown corporations.

Coaching and training: Not sure how to kickstart your online approach? I offer a two hour starter session tailored to your needs. It's a chance for you to get all your questions out on the table, and a powerful way to figure out what you'll need to get your business growing online. I also facilitate fun step-by-step workshops for your staff on a range of topics. Popular workshops include the basics of running your own social media, master classes in social media strategy, and how to plan for an online crisis.

Here's who I've worked with. To find out more about my rates or to request an estimate, contact me.